Infracore LLC Blog

The Rise of Machine Learning for Small Businesses

The Rise of Machine Learning for Small Businesses

A.I. is one of those technologies that captivates the imagination with endless possibilities. You can’t turn your head these days without using something integrated with early artificial intelligence. Machine learning platforms, which are very rudimentary forms of A.I. are now being used to improve many of the tools a small business uses. Today, we will briefly go into what machine learning is and how small businesses are using it to their advantage.

Smarter Machines?
The first thing you have to understand about machine learning is that it is just a branch of A.I. As such, it basically describes a method of analyzing huge amounts of data in which prospective models of problem solving are automated. In layman’s terms, the computer solves basic problems without human intervention. This is significant for a few reasons, but the most glaring is that businesses today, and even small businesses, take in a lot of data. Traditionally, humans were paid to go through all this data, or it was archived and disregarded until there was a major question.

This shift is in the manner in which these machine learning systems analyze data, identify patterns, and make decisions from the analysis of those patterns.This seemingly advanced technology is being deployed at a dizzying rate and is beginning to surround us all, in our phones, on search engines, and in the systems that we manage our business data. For the small business, there are opportunities to utilize this technology to help carve out a larger market share.

Small Business Machine Learning
The philosophy behind utilizing machine learning for a business is just an extension of the overarching strategy of deploying automated systems to cut down on personnel and human resources costs. This strategy has worked in several sectors, albeit with automated systems that were more pre-programmed than “smart” like the machine learning systems.

An issue many small businesses will run into when deciding whether or not to try and innovate to the point where machine learning is an option, is where exactly it fits. Other questions persist as well. They include:

  • What is the capital and operational investment of deploying this technology?
  • How it will have to be utilized to provide a competitive advantage?
  • What systems can be improved through the use of machine learning?
  • How much time do you have until you would be at a competitive disadvantage if you didn’t invest in the technology?

Once you’ve ascertained how exactly to deploy machine learning, you can go ahead implementing it where you feel it is warranted.

Benefits of Machine Learning
A.I. and machine learning carry with it specific benefits. Some of them include:

  • Forecasting business - What might be the most popular use of machine learning, the technology can be used to replace data and service analysis while being used to replace processes that were done manually or not done at all.
  • Customer service - Chatbot technology essentially automates the customer service experience by directing customers to certain solutions based on query.
  • E-commerce - Rolling out machine learning for your e-commerce site helps customers by adapting to customer behavior. Giving prospects and customers easy access to obtain the the products and services they are most interested in is sure to improve revenue generation.
  • Reputation management - Machine learning can be set up to analyze internal and external data sources to monitor brand popularity. When it finds negative sentiment, you can use the information provided to smooth the situation over, fast.

These are only four of the many processes that can really help improve your business. As the technology improves, more A.I. and machine learning applications will be used to manage, maintain, and streamline a lot of your business’ slow-moving manual processes.

Machine Stupidity
These technologies are extremely advanced and are programmed to learn for themselves, so oversight of them may be difficult. If you are one of the many business owners that have a difficult time trusting technology, machine learning may not be for you. These constructs tend to be less predictable than typical analysis, because it is so thorough. Also, you may run into problems getting all of the data that needs to be analyzed into the system, providing results that may not be accurate for your entire business.

One could see how a small business owner can be in ‘wait and see” mode, but the problem with that strategy, however, is that your competitors may be using it now to improve their business. If you are interested in learning more about how this emerging technology can be used to make your business better, contact the professionals at Infracore LLC today at (858) 509-1970.

Powerful Physical Security Options
Tip of the Week: Change Display Settings in Window...
 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Friday, March 22 2019

Captcha Image

Tag Cloud

Tip of the Week Security Technology Best Practices Privacy Cloud Business computing Google Hosted Solutions Network Security Productivity Malware User Tips Hackers Data Innovation Software Microsoft Internet Hardware Business Email Mobile Devices Smartphones Tech Term Backup Workplace Tips Communications VoIP Business Continuity Android IT Services Smartphone Data Backup Efficiency Browser Windows 10 Cloud Computing Computer Business Management Data Recovery Alert Disaster Recovery Small Business Outsourced IT Managed IT Services Communication Computers Managed IT Services Miscellaneous Artificial Intelligence Windows 10 Router Office Ransomware Chrome Cybercrime IT Support Windows Law Enforcement Network Internet of Things Cybersecurity Password Applications Gadgets Facebook Virtualization Mobile Device Quick Tips Server Telephone Systems Holiday Productivity How To Money Passwords Health Collaboration Office 365 Social Media Private Cloud Word Social Engineering Google Drive Work/Life Balance Automation Saving Money Spam Information Upgrade App Wi-Fi Scam Data Breach Operating System Data Security Two-factor Authentication Apps Encryption Connectivity HaaS Vulnerability Bring Your Own Device Paperless Office Office Tips Settings Save Money IT Support BDR Managed Service Mobile Device Management Microsoft Office Hacking Keyboard Data Protection Voice over Internet Protocol Phishing Mobility Software as a Service Government Worker Big Data Business Intelligence Blockchain Unsupported Software Data Management Computer Care Update Remote Monitoring Identity Theft Public Cloud Augmented Reality Managed IT Infrastructure Marketing Telephony Electronic Medical Records Cryptocurrency Samsung Windows 7 Bandwidth Servers Training Battery Botnet VPN Entertainment End of Support Human Resources History BYOD USB Value Google Docs Firewall Networking Data Storage Fraud Access Control Machine Learning Meetings Remote Computing OneNote Comparison Save Time Employer-Employee Relationship Virtual Assistant Redundancy Website CES Flexibility IT Management Charger PDF Patch Management Avoiding Downtime Spam Blocking Sports Telephone System Legal Content Management IT Plan Automobile Managed Service Provider Cleaning Recovery Recycling Monitor Data loss Remote Work Practices Risk Management File Sharing Business Technology Tip of the week Smart Office Administrator Downtime Digital Signature Hiring/Firing Proactive IT Best Practice Workers Addiction The Internet of Things Network Congestion NIST Hacker webinar Online Shopping Smart Tech Music Camera eWaste Transportation Safety Shortcuts Techology Screen Mirroring Users Hosted Computing Politics Rootkit Information Technology Windows 10s Windows Server 2008 Books Assessment Document Management Microchip Root Cause Analysis Millennials Humor Employer Employee Relationship Internet Exlporer Net Neutrality HBO Content Cache FENG Search Multi-Factor Security HIPAA Files IT Consultant Smartwatch Conferencing Software Tips Evernote Wearable Technology Instant Messaging WiFi Criminal Benefits Data storage Social Cast Virtual Reality Credit Cards Inventory Hybrid Cloud Remote Worker Television Search Engine Workforce Computer Accessories ISP Video Games Outlook Audiobook Password Manager Wireless Internet Warranty How to Skype Trending Leadership Safe Mode Employee Emails Wireless Charging Devices Solid State Drive Flash HVAC Vendor Worker Commute Apple Vendor Management Wiring Business Mangement Emergency Public Computer Bing Education Travel Accountants Bluetooth Internet exploMicrosoft Cryptomining Frequently Asked Questions Loyalty Wire Printer Black Market Start Menu Staff Digital Signage Cortana Thought Leadership Troubleshooting Audit Smart Technology Current Events Enterprise Content Management Display Amazon Authentication iPhone Unified Threat Management Gmail YouTube Help Desk Computing Infrastructure Telecommuting Advertising MSP Database Scalability Excel SaaS Mouse Tools Specifications Relocation User Error Google Search IT solutions Physical Security Google Apps Wireless Computer Fan Sync Two Factor Authentication Knowledge Password Management Security Cameras Amazon Web Services Nanotechnology Experience Mobile Computing Company Culture Compliance Managing Stress Biometric Security Regulation Printers Webinar Thank You Congratulations CrashOverride Twitter

Recent Comments

Thaddeus Greer Can Chargers Be Interchanged Between Devices?
21 March 2019
The infracore is known as the heart of the information technology all over the world and the issue d...
AngusCousens What is Encryption, Anyways?
19 March 2019
When we hold the computer the basic and stylish accessories with the desktop is the requirement of e...
Kevyn Hawkins In the Midst of Chaotic Financial Markets, Technology Remains a Constant
15 March 2019
For the finance market we have to read this blog really and very carefully for the chapter of the pa...
Micheal williams Tip of the Week: Improve Email Open Rates With an Attention-Grabbing Title
15 March 2019
In this modern world, technology has changed the world and even it has created many chances to creat...
Maddison Franklin Tip of the Week: Improve Email Open Rates With an Attention-Grabbing Title
14 March 2019
IT is the heart of technology all over the world and there are many ease by the use of this technolo...